/ for channel partners
Whether you're a TSD building an advisor portfolio, an SI extending a services practice, or an IT VAR adding AI to your line card — your inbox is full of vendors. Most aren't channel-ready. We do the vetting so your team can focus on the offers that will hold up with real customers and pay for years to come.
/ vetting
We've sat on both sides of the table. These are the criteria that separate AI providers ready for the channel from the ones who'll create support tickets, comp disputes, and churn.
Runway, burn, revenue trajectory, and capitalization. We won't put a provider in your portfolio that's six months from a down round or a fire sale.
Backchannel calls with existing customers, partners, and former employees. Glassdoor, lawsuits, founder history — we look at all of it.
Residual-friendly structures, multi-year predictability, written into the agreement — not an afterthought.
AI providers who respect the partner relationship — TSD, SI, or VAR — and won't end-run the advisor or consultant on renewal or expansion.
PRM integration, order forms, quoting, comp reporting — operationally ready, not promising 'soon'.
An AI demo that lands in 15 minutes for a non-technical buyer. If we can't demo it, advisors can't sell it.
Named partner manager, working SE bench, and an escalation path that doesn't dead-end at a Slack channel.
A clear, defensible use case — not a thin GPT wrapper that won't survive procurement review.
/ due diligence
Putting an AI provider in your portfolio is a multi-year bet. Before we recommend one, we run the same diligence an institutional buyer would — and we share the full file with your team. No surprises six months in.
Every provider in your shortlist comes with a written diligence memo — financial summary, reference call notes, risk flags, and our recommendation. Your team sees what we saw.
/ what you get
We bring you 3–5 AI offers per category, already filtered against the criteria above. Your team evaluates finalists, not noise.
Battle cards, demo flows, discovery questions, ROI calculators, and SI services playbooks — built for your advisors, consultants, and reps, not generic decks.
We stay engaged after onboarding. If a provider drops the ball, we hear about it first and either fix it or pull them from the program.
/ how we engage
We map your existing AI lineup against your top customer verticals and services capabilities to find the real gaps.
We bring 3–5 channel-ready AI providers per gap, with our vetting notes attached.
We co-design the comp plan or services attach, paper the contract, build the enablement, and train your top producers.
We help your team with the first cohort of opportunities — discovery, demo, scoping, objection handling — until the motion is repeatable.
Bring us your top 3 AI gaps. We'll come back with vetted options.